Media Coverage

Republican coverage of Holyoke St. Patrick’s Parade study

The Republican profiled a UMass Donahue Institute study looking at the amount of money generated by Holyoke’s annual St. Patrick’s Day Parade. The study, an economic contribution analysis, found that the 2011 parade helped pump over $20 million into the local regional economy.

Research manager Raija Vaisenen of the Donahue Institute’s Economic and Public Policy Research group is quoted throughout the article, discussing the study’s methodology and the parade’s far-reaching economic benefits. “I think it is clear that the parade is a really important part of the community,” she said. “Sometimes it can be easy to take things like this for granted as just a parade. When you start analyzing events like this you start appreciating them a little more.”

Read article: Study: Holyoke St. Patrick's Parade means $20.5 million in economic activity

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